Not Just a Brand Launch… More Like an Invite to the Clean-Girl Club
A skincare launch that felt like an identity, not another product.
The goal
Launch a skincare brand that stands out in a crowded market and feels like an identity, not just another product.
The strategy
Lean into experience. We designed unique PR boxes — mini skincare wardrobes and coolers — that creators could unbox and instantly share. To fuel awareness we started at the top of the funnel with a mega creator giveaway, then cascaded down to macro, mid-tier and micro creators to drive engagement and conversions.
The execution
- —Storytelling rooted in the clean-girl vibe.
- —Fun giveaways that pushed reach to the top of the funnel.
- —Elevated creator content that blended seamlessly into feeds.
Creator Content — Reels
Tap to play creator content from the campaign.
Story content
