Selected work
Campaigns I led that earned a spot on the feed.
HERBeauty
A skincare launch that felt like an identity, not another product.
Brand Launch · Influencer Marketing
HERBeauty
Turning scent and texture into the ultimate It-Girl obsession.
Product Campaign · Content
HYPE
So we flipped the script and made HYPE feel less like a product and more like a personality.
Brand Launch · Creator Content
NDURE
Life's hard. Slipping on shoes shouldn't be.
Product Campaign · Reels
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I'm open to roles and consulting in digital PR, brand communications and creator strategy — based in Amsterdam, Netherlands, working across Europe and beyond.