About me
Agency Founder & Cross-Border Content Marketing Specialist
Agency Founder & Cross-Border Content Marketing Specialist with 8+ years of experience leading 500+ influencer campaigns across Europe, the Middle East, and South Asia. Proven track record of scaling talent ecosystems of 1,000+ creators and directing multi-market budgets for global e-commerce platforms like Amazon.
Founded Pakistan’s pioneer influencer marketing agency, GramIt—expanding across Pakistan and the Middle East to capture a 20%+ market share and generate €600K+ in revenue within three years. As a freelance influencer marketing manager for leading UK agencies I've worked on campaigns across UK, France, Italy, Germany and Spain.
Experience
Founder · 2018 — Present
The influencer PR agency I founded in Pakistan and grew cross-border into the Middle East — building brand personality for premium tech, mobility, beauty and lifestyle names.
- $600K+
- revenue built
- 20%+
- category share
- 500+
- campaigns executed
Freelance · 2025 — 2026
Consulting & Special Projects
I work with UK-based agencies as a freelance account lead — including GIFTA and Socially Powerful — steering EU5 creator campaigns for global brands.
- €500K
- budgets managed
- 10
- campaigns executed
- 10M+
- audience reached
- 1000+
- creators managed
- 10,000+
- content pieces published
- 300M+
- audience reached
Let's talk 👋
Got a brand that deserves the group chat?
I'm open to roles and consulting in digital PR, brand communications and creator strategy — based in Amsterdam, Netherlands, working across Europe and beyond.