Not Just a Line Extension… More Like a Sensory Fix

The goal

Launch a honey-scented variant of an already best-selling cleansing balm by turning scent and texture into the ultimate "It-Girl" obsession.

The strategy

Lean heavy on the sensory experience. Since the base product was already an established hero, we skipped the dry functional pitch and went all-in on aesthetic identity — golden honey hues, rich ASMR soundscapes, and visual textures designed to make feeds feel warm and inviting.

The execution

• —Sensory storytelling: warm, intimate visuals with tactile sound design across Reels and statics.
• —Tiered creator mix: mega creators for high-impact statics, macro and mid-tier leading ASMR Reels.
• —Micro-creators built authentic buzz through curated gifting packages.