Freelance · 2025 — 2026
Consulting & Special Projects
Since moving to Amsterdam I've partnered with UK agencies as a freelance account lead, taking the GramIt playbook into European markets. GIFTA and Socially Powerful are the two I've worked with most closely.
- €500K
- budgets managed
- 10
- campaigns executed
- 10M+
- audience reached
Socially Powerful — Account Manager, EU5
Directed influencer programmes for global Amazon brands across the UK, Germany, France, Italy and Spain, steering six-figure euro budgets in tech, fitness and beauty.
Owned €300K–€500K in EU5 campaign spend with creator strategies built for Amazon Storefront conversion.
Partnered with mega creators across five markets, reaching a combined audience of 10M+.
Ran the full lifecycle: negotiation, contracting, approvals and post-campaign reporting.
GIFTA
Freelance support on creator sourcing, gifting programmes and campaign delivery for UK consumer brands — the unglamorous operational spine that makes gifting actually convert.
How I plug in
Agencies bring me in when a market or a budget needs an owner: casting logic, rate negotiation, contracting, QA and reporting. I work as an extension of the team rather than an outside consultant.