Founder · 2018 — Present
GramIt
I started GramIt because Pakistan had brands with budgets and creators with audiences, and nobody fluent in both. It became the country's first specialised influencer PR agency and my proving ground for everything I do now: casting, narrative, on-ground moments and numbers I can defend.
- $600K+
- revenue built
- 20%+
- category share
- 500+
- campaigns executed
What I built
A full-service influencer PR practice — strategy, casting, contracting, production oversight and reporting — with a roster spanning A-list South Asian talent down to hyper-local micro creators.
$600K+ in revenue and 20%+ category share within three years.
Cross-border expansion into the Middle East for premium tech and lifestyle brands.
In-house QA and approval workflows that kept multi-creator rollouts on brand.
Signature work
The campaigns that defined the agency were the ones where the brand became a personality rather than a product.
Exclusive PR partner to Uber Pakistan — Uber Pitch and nationwide cricket activations.
National go-to-market for mass-transit startup SWVL, positioned around everyday affordability.
HERBeauty's launch: 50% ROI, 2M+ unique viewers and a 500% traffic surge.
HYPE's Gen Z deodorant launch, built on memes, humour and group-chat-worthy content.
How I run it
Tiered creator strategy by design: mega for awareness, macro and mid-tier for engagement, micro for authentic buzz. Every launch is built around an experience creators want to post before I ask — PR boxes, coolers, activations, press moments.
Brands
Next
Consulting & Special Projects